To the uninitiated, the Japanese anime industry and the culture that surrounds it can seem perplexing at times, to say the least. In the west, when a film or TV show is released directly to video or DVD, its usually a sign of inferior quality or very limited market appeal. Or, in other words, it’s too shit to be shown at the cinema. Plus usually we’re talking about the sort of unoriginal, opportunist, unnecessary sequels that Disney were famous for churning out a few years ago. Jungle Book Two, anyone? God help us.